When I ask clients to let go of their outcomes for a bit, and to focus on developing their processes, there are two fears (concerns?) that many have.
1) They will not active their goals.
2) The quality of their work will slip.
When people are so focused on their outcomes goals, it is hard for them to imagine that somehow their work will get finished if they don't constantly look at, evaluate, explore, and recalibrate their goals. However so many scholars become overwhelmed with the constant and heavy presence of their goals, and feel ashamed when they are even a day or two behind. Goals are important, but they are useless when they are not linked to daily process that lead to their fulfillment.
Set goals, develop the means of achieving them, and then forget about them. Consider.
In a similar fashion, letting go of the notion of "game changing" work is hard for people, as they tell themselves that the whole purpose of what they wish to do is to create that type of work.
Letting go of an obsessive focus on quality, while in the process of writing, in the moment, does not lead to less quality of writing. Staying the moment, focusing on the techniques of writing productivity and good writing practices leads to better writing, and far better outcomes.
This are not new ideas; I have explored them here many, many times. A recent conversation with a prospective client, however, made me want to explore them again. Sometimes, we have to hear (read) things many times, in many different ways, before they begin to "sink in."
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